Last week we saw the annual return of SES London and we took the opportunity to interview some of the industry’s top influencers and record their responses on film. Below is a video and the full transcription of our conversations with Lee Odden, Dave Coplin, Greg Jarboe, Bas van den Beld, Bill more
This morning I attended the panel session on “Integrated Marketing: What Does It Really Mean?” which was moderated by Lee Odden, CEO of TopRank Online Marketing - @leeodden and on the panel were: Andy Mihalop, Head of Digital at Moneysupermarket.com – @andymihalop; Ammon Johns, MD at Ammon Johns & Co - @Ammon_Johns ; more
Two days and almost 30 sessions into SES and it was Marty Weintraub's turn to share the knowledge. And although it was the third and final keynote session of the conference, it was one of the most interesting and enjoyable. Founder and CEO of Aimclear, Marty is one of the big names in online marketing...
Today Simon Heseltine (of AOL fame) led a panel discussion featuring SEOGadget’s Jon Quinton and Crispin Sheridan from SAP. The topic: how to optimize the user journey on your website when you take searcher workflow into account. The Typical Search Workflow. Both presenters suggested a similar outline of the searcher workflow, from intent...
Oliver Snoddy, Head of Planning, Twitter UK, @olisnoddy The original vision behind Twitter was to use different signals within cities to know what is happening and where in real time – “the pulse of the planet”. The foundation of the platform is
Today our VP of Product, Matt Roberts lead a panel discussion with Kevin Gibbons the MD of BlueGlass UK and Verve Search’s Max Brockbank who’s Head of SEO about “How To Earn Visibility & Links Through Killer Content Strategy”. There’s no longer a debate if content works – Google has made it our only choice!
One of the best talks of SES London 2013 so far has been Lee Odden’s deep dive into content marketing. The CEO of TopRank, Lee has reams of experience when it comes to planning, creating and promoting content. He began by referencing the Econsultancy...
We constantly hear “engage, & join the conversation” but what does it mean and why does it add value? How does a conversation add value to your brand? Engagement – can drive a lot of business value back to your brand. Engagement can be – commenting, liking, sharing, etc.
Microsoft's Chief Envisioning Officer (cool title right?), Dave Coplin, launched SES London 2013 this morning with an enthusiastic and thought-provoking keynote on the future of technology. More specifically, how brands and businesses can harness developments in technology and data to give consumers a great experience.
SES London 18-21 February 2013 The first big event of the year is knocking at the door. I am of course talking about SES London, Europe’s leading digital marketing event – there’s only a week left until it starts! The Queen Elizabeth II Conference Centre will host the 14th installment. This is a more
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