Clarissa Sajbl

Social Contagion – Why Products and Ideas Become Popular

smiles Last year we published a blog post about The Psychology of Online Sharing where we looked into the popularity and growth of social media networks analysing the psychological triggers that motivate us humans to share content online and further what content is most likely to be passed on between peer groups. This more
Clarissa Sajbl

The Psychology of Gamification

GamificationImageCover Gamification, we have all heard the word probably plenty of times, but what exactly does it mean? What companies have already implemented this mechanism for driving engagement and what informative indicators should brand managers look out for when judging whether or not it’s for them? More importantly, what are its origins more
Clarissa Sajbl

The Psychology of Online Sharing

The Psychology of Sharing The rise and popularity of social media has encouraged hot discussions and debates to what actually motivates humans to share. That’s why we at Linkdex decided to dedicate a blog to the psychological aspects of social sharing. Why do we share? Who shares what and what tools are used to more