In a post-penguin world the quality and not the quantity of backlinks come into sharp focus. Should a strong link footprint only be measured by metrics such as domain/page authority and social signals? What does it really take to build a great link? How should we use anchor text?
When Linkdex came out of Beta just 22 months ago we wanted to be the best at providing intelligence on the domains that link to the markets you’re trying to influence. So we introduced features like the ability to categorize websites by site type like Blogs and News sites. Even back more
Today we’re excited to announce a series of new features that allow you to expand the scope of your link building from domains to people. It’s a development which involves not just SEO, but social media and PR. We’re referring to this as Influential Author Data. With the release of Google more
For years Google have largely based their ranking algorithms on links. These links have counted as ‘votes’, which pass link juice and help Google determine a page’s popularity and relevance to a certain search phrase. But, as Danny Sullivan explains on his great Social Shares post, the problem with links more
One part of the Linkdex platform that helps our users rank higher is an SEO project management system that helps people to get more done. Part of defining this part of the product I researched productivity and came across an equation that tried to explain why some people get lots more
When Linkdex was launched in January 2011 it was primarily promoted as a link building product, although it was always the intention to widen its scope and become a more complete world-class SEO platform. Why did we begin by creating a link data product? Link building is still one of the more
I started my marketing career nearly 20 years ago in the largest UK direct marketing agencies. I really wanted to work there because whilst at University I had discovered Drayton Bird and his book Common Sense Direct Marketing. What I loved most about direct marketing was how developing direct relationships with more
For the few that have not heard of Matt Cutts, he works for Google, and one of the main things he is tasked with is improving Google’s search results by preventing website owners and SEO’s from gaming their precious algorithm and getting higher rankings than their content deserves. And in case more
Linkdex is great at analyzing, profiling or segmenting your competitors' links. But there are great link building opportunities out there that aren’t linking to you or your competitors. A great way to look for these sites is to use Google searches that use additional search text called operators.
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