Build Better Links With Better Data

When Linkdex was launched in January 2011 it was primarily promoted as a link building product, although it was always the intention to widen its scope and become a more complete world-class SEO platform. Why did we begin by creating a link data product? Link building is still one of the cornerstones of successful SEO and more

What every SEO can learn from Drayton Bird

I started my marketing career nearly 20 years ago in the largest UK direct marketing agencies. I really wanted to work there because whilst at University I had discovered Drayton Bird and his book Common Sense Direct Marketing. What I loved most about direct marketing was how developing direct relationships with prospects could be scientific, measurable more