Web Analytics vs Marketing Analytics – #ionSearch 2013

SEOMoz's Andrew Dumont gave the keynote talk at ionSearch 2013, focusing on the importance of marketing analytics. As an industry we mostly refer to tracking visitors, page views, time on the site , etc - but that’s only half the story. Google Analytics doesn't tell you everything...

SEO, Social & Content: An Interview with Lee Odden

I was very lucky to get the opportunity to review Lee Odden’s keynote at ionSearch today AND get the chance to interview him afterwards. Lee started by talking about how content is shared across hubs and really emphasized the point that content needs to be relevant to your customer and matched more