Social Shares as Votes: The New Link Building

For years Google have largely based their ranking algorithms on links. These links have counted as ‘votes’, which pass link juice and help Google determine a page’s popularity and relevance to a certain search phrase. But, as Danny Sullivan explains on his great Social Shares post, the problem with links is that you can only more

SMX London Keynote with Amit Singhal

SMX London 2012 kicked off this morning when Chris Sherman took to the stand and introduced Amit Singhal. For those cave-dwellers amongst us, Amit is Senior VP at Google and a ‘Google Fellow’ – a fancy title awarded to those select few who have dramatically impacted the world of search. In this case Amit re-wrote more

From SMX to SAScon

At the moment the Linkdex team is busy getting ready for not just one, but two upcoming expos. In addition to attending SMX London next week, we are happy to announce that we will be exhibiting and speaking at this year’s SAScon: the Search, Analytics and Social Media Conference taking place at The Hive in Manchester on the 17th - 18th of May 2012...

Linkdex Exhibiting at SMX London

This year’s SMX London has once again been put together by two of the most influential search marketers to date. Namely, Danny Sullivan (left) and Chris Sherman from Search Engine Land. What a duo! Every day they cover the latest developments from the world of Search, Social and Analytics. Thought of search engine gurus, they are...

SEO, Social & Content: An Interview with Lee Odden

I was very lucky to get the opportunity to review Lee Odden’s keynote at ionSearch today AND get the chance to interview him afterwards. Lee started by talking about how content is shared across hubs and really emphasized the point that content needs to be relevant to your customer and matched to the buying cycle. He more

SES New York Keynote: Business Optimization in the Digital Age

This morning I had the great honour to join SES New York’s keynote talk which was held by Avinash Kaushik! Not only was it a great keynote but, even better, it included an exclusive announcement of Google’s latest update: the inclusion of social media reports in Google Analytics. Getting excited? For those of you who more

Win a 51″ Plasma TV at #SESNY

Tomorrow at SES New York we will announce the results of our SEO script competition and award a brand new iPad to one lucky winner. But for those who didn’t have a chance to submit their SEO stories, SES attendees can enter a new contest to win a 51″ Plasma Screen TV! The very TV you more

Win a Platinum Pass and Join us at SES New York

Following our appearance at SES London this February, we are now happy to announce that Linkdex will also be exhibiting at SES New York. The event will take place from the 19th-23rd of March 2012 at the Hilton New York. This year’s expo is more

SES Tips on Local and Mobile Search

A few of today’s talks at SES London focused on mobile and local search, so I thought I would send another post from the conference for businesses and SEOs who couldn’t make it themselves but want the exclusive tips and insights from the industry to stay ahead of the curve. Angie Schottmuller began the whole mobile more

SES London, First Day Takeaway

The first day of SES London kicked off with a keynote presentation by Google’s Avinash Kaushik. He began with a quote from a Kenyan farmer which read, “information is powerful, but it’s how we use it that will define us.” He suggested that agencies aren’t all using search data correctly and that’s why the ‘definition’ more