One of the oldest marketing tricks around is to analyze what your competition is doing in order to improve your business’ organic search efforts. That said, I was keen to find out what the experts had to say about competitive analysis at this early SES: San Francisco session, held by more
Competitive analysis is a crucial component of any SEO strategy. I had the great pleasure to attend a panel discussion at SES New York and listen to industry experts discuss methods of analyzing competitors. I would like to give you a quick outline of their points so you can benefit from their knowledge and more
The fact the title’s been adapted slightly doesn’t make it less true. However there is a problem.
The challenge of tracking who’s doing what, when, and how takes time and expertise and, although it’s necessary, you want to be busy doing tasks that will directly contribute to improving your rankings.
This creates more
15 Aug, 2012
