SES New York Take Away: SEO Competitive Analysis

Competitive analysis is a crucial component of any SEO strategy. I had the great pleasure to attend a panel discussion at SES New York and listen to industry experts discuss methods of analyzing competitors. I would like to give you a quick outline of their points so you can benefit from their knowledge and better use your competitors to more

Keep your SEO friends close and SEO enemies closer

The fact the title’s been adapted slightly doesn’t make it less true. However there is a problem. The challenge of tracking who’s doing what, when, and how takes time and expertise and, although it’s necessary, you want to be busy doing tasks that will directly contribute to improving your rankings. This creates a conflict that normally results more