Most businesses get found for thousands or even millions of keywords. Yet they often only rank track a tiny percentage of them. So why is this an issue and how does this relate to the level of investment the channel is getting?

Linkdex uses your keyword rankings and your competitors’ keyword rankings to assign a value to your opportunity. It then calculates your share of the market, which matters because your understanding of the size of the opportunity affects the investment you put in to exploit the opportunity.

Small number of keywords = small opportunity = small budget

Imagine if you thought SEO was defined by 50 keywords which returned 50,000 searches a month worth £10,000 (if you had to buy the keywords using Google Adwords).

Then imagine finding out that your share of this is significant, say 10%. Which gives your share a value of £1,000 PM. You’re going to think the opportunity is small and even if you could get 20% of the value, it’s still not going to set the world alight.

You continue to invest a small amount in your SEO agency and spread the word that you’re doing really well.

Large number of keywords = big opportunity = optimal investment

Now imagine the same business adds 100 times that number of keywords (5,000) and discovers the market is actually worth over a million a month. Instead of having a 10% market share the business has a fraction of 1%. What’s more, their competitor is getting 7% of visits worth over £70,000 a month in search value.

You realize that you hadn’t been investing enough in SEO and create a new plan to close the gap using a much larger budget.

Try Linkdex out and discover what an optimal investment in SEO could be worth to you.

Make sure you add lots of keywords and lots of competitors to the platform and we’ll do the rest. If you need help contact our customer service team.