A CMO Focused Cannes Lions 2014

A CMO Focused Cannes Lions 2014
Clarissa Sajbl
Today marks the beginning of the 61st Cannes Lion International Festival of Creativity on the French Riviera running from the 15th-21st of June 2014. The Cannes Lions International Festival of Creativity is considered the largest gathering of worldwide advertising professionals, designers, digital innovators and marketers. Every year in June, around 11,000 registered delegates from 90 countries visit the Festival celebrating the best of creativity in brand communication, discuss industry issues and network with one another. The annual event will once again embrace and celebrate the most...

Andrew Girdwood On The Future of ‘SEO For Brands’ In 2014 [Video]

Andrew Girdwood On The Future of ‘SEO For Brands’ In 2014 [Video]
Clarissa Sajbl
At our ‘SEO for Brands’ in 2014 Think Tank we conducted a short interview with Andrew Girdwood. He is currently Media Innovations Director at DigitasLBi where he is on the bleeding edge of technology for marketing, always on the outlook for the next innovation. How would you define SEO in 2014? ‘Modern SEO means the convergence of content marketing, social media, analytics, tech, PR, and events with publishers, as well as the actual page rankings and results. One day I might be helping bloggers understand the difference between online editorial and advertorial, and...

‘SEO For Brands In 2014′ Exclusive Videos

‘SEO For Brands In 2014′ Exclusive Videos
Valbona Gjini
Last March we hosted one of our most successful Think Tanks. The event’s topic was ‘SEO for Brands in 2014′ and we had invited experts from some of the most prominent agencies and brands to talk about what SEO means for them this year. We are now launching the Think Tank videos which also include the exclusive interviews we conducted with our experts. SEO changed more in 2013 than any other year. The videos will give you useful insights on what are the brands that are set-up to increase visibility and ROI doing in 2014 that those who are off the pace can learn from.  Watch...

MnSearch Fest: SEO Tools Of The Trade by Christopher Hart

MnSearch Fest: SEO Tools Of The Trade by Christopher Hart
Christopher Hart
SEO Tools of the Trade: From Tools to Platforms Crossing the Big Data Divide We’ve all been to trade shows and industry events where an individual does a tools presentation, and more often than not, I have found them to be focused on tips and tricks as to using the tools. At the end of the sessions, after I went back and tried what was shown, I almost felt, “Nice, that is cool but how does it fit into my day to day and help me?”. With that in mind I have been wanting to do a tools presentation for a while now, so when Josh Braaten of MnSearch reached out to me, it was an easy...

5 Digital Experts Talk Everything Travel – ionSearch Travel Videos

17 Mar, 2014
5 Digital Experts Talk Everything Travel – ionSearch Travel Videos
Valbona Gjini
On the 5th of December 2013 we organised, in partnership with BlueClaw, an exclusive event for travel professionals interested in improving their online marketing results. We invited 5 leading digital marketers from the travel sector to share cutting edge methodologies and thoughts with the audience. The speakers discussed the current status of the Travel sector, highlighting the industries strengths and weaknesses, and gave some inspirational tips to improve the existing campaigns and to shape their online marketing strategy for 2014 and beyond. We’ve now decided to share this...
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