Digital Marketing News – March 2014

Digital Marketing News – March 2014
Clarissa Sajbl
Spring has sprung and the digital marketing industry is in full swing! The team behind SMX launched a new marketing technology conference MarTech – aimed at people making waves in the field of technology powered marketing. It’s been on everybody’s lips for some time but now it’s official US smartphone engagement has overtaken desktop engagement. Twitter has been busy rolling out its re-design which looks a lot like Facebook and has been received with mixed reviews. Kristjan Mar Hauksson & Anne F. Kennedy published the ‘Global Social Media’ whitepaper an in-depth study of...

Social Contagion – Why Products and Ideas Become Popular

Social Contagion – Why Products and Ideas Become Popular
Clarissa Sajbl
Last year we published a blog post about The Psychology of Online Sharing where we looked into the popularity and growth of social media networks analysing the psychological triggers that motivate us humans to share content online and further what content is most likely to be passed on between peer groups. This time around we are looking at individual decision making and the role social dynamics play between people generating collective outcomes such as social contagion and trends. So what really makes products and services go viral and spread contagiously? How can digital marketers make...

Optimising Humans – More Than Just Another #SESLON Keynote

21 Feb, 2013
Optimising Humans – More Than Just Another #SESLON Keynote
James Chant
Two days and almost 30 sessions into SES and it was Marty Weintraub’s turn to share the knowledge. And although it was the third and final keynote session of the conference, it was one of the most interesting and enjoyable. Founder and CEO of Aimclear, Marty is one of the big names in online marketing, having presented dozens of keynote sessions around the world. In fact, just a few hours after his presentation he was jetting off to speak somewhere else! So what did he drop by to share with us?   Optimising Humans - The Art of Data-Driven Social Marketing Marty began his...

Pinterest for Unphotogenic Brands

29 Mar, 2012
Pinterest for Unphotogenic Brands
James Chant
Appearance is an ever important part of online sharing. The popularity of viral videos, memes and infographics serve as a reminder that content should be visually engaging. And this is perhaps why Pinterest – the new kid on the social block – is growing so quickly. There have been lots of great posts about Pinterest recently, in which everyone quite rightly notes the visual nature of Pinterest and the possibilities for brands which have ‘visual content’. Especially for those companies which appeal to the mostly female audience, like Etsy. But what about brands which don’t photograph...

The Value of Customer Feedback

The Value of Customer Feedback
Collette Easton
We recently picked up a tweet from a customer who felt like they were moaning when giving us feedback.  Personally, I was mortified a customer felt that way when providing us with comments. Luckily the tweeter reassured us it wasn’t the way we gather feedback, it was just their nature. I can sympathise that people might be reluctant to give feedback. It takes time and you don’t know how your notes will be received, or whether they’ll have any impact. But at Linkdex we are deadly serious about receiving feedback.  If we don’t gather our users’ feedback, how can our product ever...
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