2014 is already in full swing – January has seen Google entering a partnership with Ryan Air to build a flight search comparison tool whilst also launching a hotel imagery feature within its SERPs. Yahoo searches are now done through a secure server by default whilst Majestic launched their search explorer alpha unveiling live rank factors for their search engine & much more digital marketing news.
Stories covering social media, viral content, influencer outreach and customer engagement.
With the continued growth of the social web and an ever more connected world influence marketing has become a popular component of any digital marketing strategy. The term itself has become hugely popluar but do you really know how to properly approach this relatively new, digital phenomenon?
At times when we are investing more time and effort into creating and publishing great content prioritising what we write and how often we write has become an integral factor to maximise your ROI. Placing not only content but great content at the centre of PR and digital marketing
A lot of us have been doubtful about the introduction of G+ but as expected Google's take on a verification network site has greatly influenced the SEO landscape. About a year ago Larry Page labeled the network as the search engine's new DNA.
Matt kicked off his talk asking the audience - what does success look like? Matt believes that true success can only be achieved through team work – via different sets of skills. His prediction is that process matching will be a big challenge for the years to come.
Last year we published a blog post about The Psychology of Online Sharing where we looked into the popularity and growth of social media networks analysing the psychological triggers that motivate us humans to share content online and further what content is most likely to be passed on between peer groups. This more
March Week 11 started with SMX West in San Jose, which gave us a lot to talk about. Matt Cutts, invited as a speaker at the panel discussions, announced more Panda and Penguin updates. In another session Matt and other prestigious speakers discussed what you need to make...
Two days and almost 30 sessions into SES and it was Marty Weintraub's turn to share the knowledge. And although it was the third and final keynote session of the conference, it was one of the most interesting and enjoyable. Founder and CEO of Aimclear, Marty is one of the big names in online marketing...
2nd – 8th February 2013 The Super Bowl overtook Twitter last weekend with a power outage, the longest touchdown by a quarterback and a host of adverts for us marketers to critique! There were also lots of interesting articles and an Adwords update in the week that followed. Have a browse more
26th January – 1st February 2013 There didn’t seem to be a lot in the way of news this week, but there were certainly some brilliant articles published. From quick SEO tasks to A-Z content marketing, there’s plenty here to fill your Friday afternoon! Google+ Surpasses Twitter to Become Second Largest Social more
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- Digital Marketing News – February 2014
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