Social

Stories covering social media, viral content, influencer outreach and customer engagement.

Clarissa Sajbl

SEO & Google+ from SMX London

feature image A lot of us have been doubtful about the introduction of G+ but as expected Google's take on a verification network site has greatly influenced the SEO landscape. About a year ago Larry Page labeled the network as the search engine's new DNA.
Clarissa Sajbl

Integrating Search, Social, Content & PR – BrightonSEO 2013

BrightonSEO Matt kicked off his talk asking the audience - what does success look like? Matt believes that true success can only be achieved through team work – via different sets of skills. His prediction is that process matching will be a big challenge for the years to come.
Clarissa Sajbl

Social Contagion – Why Products and Ideas Become Popular

smiles Last year we published a blog post about The Psychology of Online Sharing where we looked into the popularity and growth of social media networks analysing the psychological triggers that motivate us humans to share content online and further what content is most likely to be passed on between peer groups. This more
Valbona Gjini

Weekly Recap: More Panda Updates on the Way and Google Reader to be Shut Down

2013-03-15_1739 March Week 11 started with SMX West in San Jose, which gave us a lot to talk about. Matt Cutts, invited as a speaker at the panel discussions, announced more Panda and Penguin updates. In another session Matt and other prestigious speakers discussed what you need to make...
James Chant

Optimising Humans – More Than Just Another #SESLON Keynote

Marty Weintraub Two days and almost 30 sessions into SES and it was Marty Weintraub's turn to share the knowledge. And although it was the third and final keynote session of the conference, it was one of the most interesting and enjoyable. Founder and CEO of Aimclear, Marty is one of the big names in online marketing...
James Chant

Weekly Recap: The Social Super Bowl, Enhanced Adwords and More

Super Bowl 2nd – 8th February 2013 The Super Bowl overtook Twitter last weekend with a power outage, the longest touchdown by a quarterback and a host of adverts for us marketers to critique! There were also lots of interesting articles and an Adwords update in the week that followed. Have a browse more
James Chant

Weekly Recap: Leveraging Social Networks, Integrated Marketing and More

Google+ 26th January – 1st February 2013 There didn’t seem to be a lot in the way of news this week, but there were certainly some brilliant articles published. From quick SEO tasks to A-Z content marketing, there’s plenty here to fill your Friday afternoon!   Google+ Surpasses Twitter to Become Second Largest Social more
James Chant

Weekly Recap: Vine, Google Images and Quora Blogs

Vine 19th – 25th January 2013 There were a few launches and product updates this week, as well as a couple of mammoth articles that will have you reaching for your Bookmark button! Here’s the top news and best articles of the past week:   How to Use Twitter’s Vine to Create and Share more
James Chant

Weekly Recap: Facebook Graph Search and Content Marketing

Facebook Graph Search 12th – 18th January 2013 The biggest news this week was the launch of the Facebook Graph Search, which could be an important new beginning in the world of social & search, while the importance of content marketing continues to show with plenty of interesting pieces highlighted here:   Facebook Graph Search more
James Chant

Weekly Recap: Resolutions, Predictions and New Year News

New Year Recap 29th December 2012 – 4th January 2013 Back to work this week and back to our regular weekly recaps! But first we’d like to wish all our readers, clients and colleagues the very best for the new year. There are lots of exciting updates on the way, so be sure to subscribe more