Brands Embrace The Ice Bucket Challenge

Brands Embrace The Ice Bucket Challenge
Patrick Hong
In the last few weeks, social media feeds have been inundated with videos of technology tycoons, celebrities, and other high profile figures dousing themselves in buckets of ice-cold water. The list of participants include a strong representation of  CEOs, with Mark Zuckerberg (Facebook), Larry Page (Google), Tim Cook (Apple), Jeff Bezos (Amazon), Satya Nadella (Microsoft), and Reed Hastings (Netflix), all taking part. Former Microsoft CEO Bill Gates also jumped into the fray, raising the bar (quite literally, as you can see in the video below), by designing his own ice bucket dousing...

David Harling on Google Authorship In 2014 [Video]

David Harling on Google Authorship In 2014 [Video]
Clarissa Sajbl
Earlier on this year we’ve hosted our ‘ionSearch Finance’ Think Tank in partnership with BlueClaw and MoneySuperMarket bringing together leading online marketing experts from the personal finance sector. Our speakers came from various backgrounds such as off-site analytics, research, SEO, social media and content marketing exclusively offering unique and actionable insights from their day-to-day operations. David Harling formerly ‘Head of SEO’ for Publicis Groupe’s  digital agency Razorfish and now ‘Head of Organic Performance’ at...

A CMO Focused Cannes Lions 2014

A CMO Focused Cannes Lions 2014
Clarissa Sajbl
Today marks the beginning of the 61st Cannes Lion International Festival of Creativity on the French Riviera running from the 15th-21st of June 2014. The Cannes Lions International Festival of Creativity is considered the largest gathering of worldwide advertising professionals, designers, digital innovators and marketers. Every year in June, around 11,000 registered delegates from 90 countries visit the Festival celebrating the best of creativity in brand communication, discuss industry issues and network with one another. The annual event will once again embrace and celebrate the most...

Social Contagion – Why Products and Ideas Become Popular

Social Contagion – Why Products and Ideas Become Popular
Clarissa Sajbl
Last year we published a blog post about The Psychology of Online Sharing where we looked into the popularity and growth of social media networks analysing the psychological triggers that motivate us humans to share content online and further what content is most likely to be passed on between peer groups. This time around we are looking at individual decision making and the role social dynamics play between people generating collective outcomes such as social contagion and trends. So what really makes products and services go viral and spread contagiously? How can digital marketers make...

Optimising Humans – More Than Just Another #SESLON Keynote

21 Feb, 2013
Optimising Humans – More Than Just Another #SESLON Keynote
James Chant
Two days and almost 30 sessions into SES and it was Marty Weintraub’s turn to share the knowledge. And although it was the third and final keynote session of the conference, it was one of the most interesting and enjoyable. Founder and CEO of Aimclear, Marty is one of the big names in online marketing, having presented dozens of keynote sessions around the world. In fact, just a few hours after his presentation he was jetting off to speak somewhere else! So what did he drop by to share with us? Optimising Humans – The Art of Data-Driven Social Marketing Marty began his...
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