Social

Social Shares as Votes: The New Link Building

For years Google have largely based their ranking algorithms on links. These links have counted as ‘votes’, which pass link juice and help Google determine a page’s popularity and relevance to a certain search phrase. But, as Danny Sullivan explains on his great Social Shares post, the problem with links is that you can only more

SEO, Social & Content: An Interview with Lee Odden

I was very lucky to get the opportunity to review Lee Odden’s keynote at ionSearch today AND get the chance to interview him afterwards. Lee started by talking about how content is shared across hubs and really emphasized the point that content needs to be relevant to your customer and matched to the buying cycle. He more

Pinterest for Unphotogenic Brands

Appearance is an ever important part of online sharing. The popularity of viral videos, memes and infographics serve as a reminder that content should be visually engaging. And this is perhaps why Pinterest – the new kid on the social block – is growing so quickly. There have been lots of great posts about Pinterest recently, more

Content that attracts links and social signal

In my dream world, everything I publish gets linked to. Time to wake up Roberts -  the reality is if I want readers to links or share things I’ve written I need to write quality content that other writers / readers feel compelled to link to or share. This goes for the rest of the more

SES London: social media solutions on a budget

Today I had the pleasure to attend the SES London talk on social media solutions on a budget. The discussion was lead by Lee Odden, Andrew Girdwood, Paul Madden and Marcus Tober. The speakers emphasised the fact that each tool has its advantages and disadvantages and that choice should purely be based on your brand’s social more

How to get data out of Twitter

The modern SEO professional needs to be able to do a wide variety of things quickly and easily. Linkdex helps you do a lot of these things extremely well, but one thing we don’t offer (yet) is easy social media integration. To that end, today I’m going to give you a simple way of getting more

The Psychology of Online Sharing

The rise and popularity of social media has encouraged hot discussions and debates to what actually motivates humans to share. That’s why we at Linkdex decided to dedicate a blog to the psychological aspects of social sharing. Why do we share? Who shares what and what tools are used to do so? We know that Facebook more

How Businesses Should React to Google Search+

By now you may be aware Google recently launched Search Plus Your World, an update to the search engine which incorporates information from their social network Google+. This has sparked discussion across the Internet from SEO enthusiasts to bloggers, social networkers and news agencies. Some have praised the additional features and some have criticised them. more

Links and Tweets – The difference in content and rankings

Today at Pubcon 2011 in Las Vegas, John Straw, founder of Linkdex is presenting some very interesting findings on the correlation between content., links, and tweets. Linkdex analysts looked at the activity from a years worth of posts from Slashgear.com – A website that covers device information and reviews on cutting-edge tech gear to the latest more