More SEO Tips

In the Grand Schema Things: Structured Data and Semantic Search

For the last few years webmasters have been able to markup their website HTML with structured data to make their content clearer for the search engines and, since 2009, to take advantage of rich snippets. Then last June this process received a healthy injection when Bing, Google and Yahoo! banded together to launch Schema.org, a collaborative more

What Google’s Semantics Update Will Mean For SEOs

A few weeks ago Google started to release information stating that it would gradually move away from the traditional search model, where a query is answered by a list of links, and more into the business of actually giving information to the user, gleaned from the contents of the webpages that would otherwise be getting more

Powering your SEO with PR

It’s no secret that frequently posted, high-quality, fresh content leads to higher search rankings. To help you enhance your SEO strategy you should therefore consider supporting your online efforts with fresh content, including press releases. The reasons being that fresh and topical content will result in: a rise of your organic search ranking higher volumes of customer engagement others more

SES New York Kick-Off: Search Marketing Errors Uncovered

To kick-off SES New York Mike Grehan was joined by Dr. Edel Garcia, the information retrieval scientist from the Microsoft Innovation Center in Puerto Rico. Mr Garcia provided attendees with ground-breaking insight into search marketing data errors. Up until this point the industry has heavily relied upon two meta-analysis models. Namely the Hunter-Schmidt model and the more

How to get data out of Twitter

The modern SEO professional needs to be able to do a wide variety of things quickly and easily. Linkdex helps you do a lot of these things extremely well, but one thing we don’t offer (yet) is easy social media integration. To that end, today I’m going to give you a simple way of getting more

Are you template strategist or an SEO strategy originator?

When asked to come up with an SEO strategy there appear to be two extremes in approach to creating and presenting strategy. At one extreme you have SEOs that create their strategies based on a template. They ‘find and replace’ company names, paste a logo and insert an automated competitor report that includes a few scorecards more

SEO is not dead, it’s maturing!

Linkdex sponsored a great event in the UK called Brighton SEO today. The first session was a panel discussing the topic of whether SEO was dead. With a mixture of views being shared, many of which casting a negative light of a part of the marketing mix I have grown to love. Most of the negative more

Reasons Why Your Rankings May Have Dropped?

When you’re promoting your site using SEO most of the time the general trend in rankings and traffic will be up. However, something you learn to live with when working hard on improving your rankings is fluctuations in results. Negative changes in rankings can happen for many reasons, and when you’re working hard to improve your more

Page Rank and Link Juice Explained

I’d  like to introduce and explain an important new concept to you. The concept of Page Rank and what has come to be known as Link Juice. Page Rank is a Google patent that was designed to provide a measure of a page’s relative importance on a scale of 1 to 10, with 10 being the more

Google Videos That Help You Learn SEO

We’ve watched and categorized lots of Google’s SEO help videos so you can hear directly from them what’s true and what is not. The Basics How search works How can I get my business to become known online? Small Budget SEO Google Webmaster Tools How can I explain to clients that rankings can’t be guaranteed? Why do big brands rank so well? Content How more