Link Building

Social Shares as Votes: The New Link Building

For years Google have largely based their ranking algorithms on links. These links have counted as ‘votes’, which pass link juice and help Google determine a page’s popularity and relevance to a certain search phrase. But, as Danny Sullivan explains on his great Social Shares post, the problem with links is that you can only more

Content that attracts links and social signal

In my dream world, everything I publish gets linked to. Time to wake up Roberts -  the reality is if I want readers to links or share things I’ve written I need to write quality content that other writers / readers feel compelled to link to or share. This goes for the rest of the more

What every SEO can learn from Drayton Bird

I started my marketing career nearly 20 years ago in the largest UK direct marketing agencies. I really wanted to work there because whilst at University I had discovered Drayton Bird and his book Common Sense Direct Marketing. What I loved most about direct marketing was how developing direct relationships with prospects could be scientific, measurable more

Google Searches That Help You Find More Link Prospects

Linkdex is great at analyzing, profiling or segmenting your competitors’ links. But there are great link building opportunities out there that aren’t linking to you or your competitors. A great way to look for these sites is to use Google searches that use additional search text called operators. Our more

Link Building Tips & Strategies

All of our Learn SEO posts are important, but I think it would be fair to say that the link building tips you’re about to read are very important. Getting other websites to link to yours is a critical component of improving your search rankings, with each site that links to you acting as a ‘vote’ more