Content Development

Content is a huge part of SEO. It is important to write well and write often to ensure users and search engines associate your site with fresh, relevant content. In these blog posts we explore the process of creating and developing content. We also look at tools that make it easier to optimize and continually develop your content once you have created it.

Clarissa Sajbl

SEO, Social & Content: An Interview with Lee Odden

I was very lucky to get the opportunity to review Lee Odden’s keynote at ionSearch today AND get the chance to interview him afterwards. Lee started by talking about how content is shared across hubs and really emphasized the point that content needs to be relevant to your customer and matched to the buying cycle. He more
Matt Roberts

Content for keyword group relevance, with links a bonus

It’s not a lonley hearts ad it’s a money making tip – promise. I’ve just written a post about writing content for link and social signal and a few minutes later I was reminded about how it’s sometimes necessary to write content that is rarely linked or shared to make money from SEO. The example came from more
Andy Betts

Links and Tweets – The difference in content and rankings

Today at Pubcon 2011 in Las Vegas, John Straw, founder of Linkdex is presenting some very interesting findings on the correlation between content., links, and tweets. Linkdex analysts looked at the activity from a years worth of posts from Slashgear.com – A website that covers device information and reviews on cutting-edge tech gear to the latest more
Matt Roberts

Webinar Transcript : SEO Page Optimisation Tips for Bloggers

By now you will probably have heard that Linkdex has teamed up with Yoast.com and his WordPress SEO plugin. Linkdex’s Head of Product, Matt Roberts and plugin developer Joost de Valk gave bloggers the opportunity to ask their blog optimization questions at a webinar. Here are some of the key tips and insights from that event. Joost: more
Matt Roberts

Why We Should ALL Help Matt Cutts Identify Content Farms

For the few that have not heard of Matt Cutts, he works for Google, and one of the main things he is tasked with is improving Google’s search results by preventing website owners and SEO’s from gaming their precious algorithm and getting higher rankings than their content deserves. And in case you missed it, in the more
Matt Roberts

SEO Mistakes You MUST Avoid

Mistake 1: Duplicate Content Duplicate or very similar content does not rank well. Publishing content that is exactly the same or slightly different to other pages on your site is not a good idea if you want it to rank and get clicked. When creating new content by hand or more
Matt Roberts

SEO Content Writing Tips

In still amazes me how many businesses don’t invest in a great content strategy and believe that simply publishing a page on a keyword topic is SEO. Here are my tips on how you might want think about content for SEO. Content created for your website should be crafted more