SEO Knowledge

Social Shares as Votes: The New Link Building

For years Google have largely based their ranking algorithms on links. These links have counted as ‘votes’, which pass link juice and help Google determine a page’s popularity and relevance to a certain search phrase. But, as Danny Sullivan explains on his great Social Shares post, the problem with links is that you can only more

In the Grand Schema Things: Structured Data and Semantic Search

For the last few years webmasters have been able to markup their website HTML with structured data to make their content clearer for the search engines and, since 2009, to take advantage of rich snippets. Then last June this process received a healthy injection when Bing, Google and Yahoo! banded together to launch Schema.org, a collaborative more

SEO, Social & Content: An Interview with Lee Odden

I was very lucky to get the opportunity to review Lee Odden’s keynote at ionSearch today AND get the chance to interview him afterwards. Lee started by talking about how content is shared across hubs and really emphasized the point that content needs to be relevant to your customer and matched to the buying cycle. He more

What Google’s Semantics Update Will Mean For SEOs

A few weeks ago Google started to release information stating that it would gradually move away from the traditional search model, where a query is answered by a list of links, and more into the business of actually giving information to the user, gleaned from the contents of the webpages that would otherwise be getting more

Pinterest for Unphotogenic Brands

Appearance is an ever important part of online sharing. The popularity of viral videos, memes and infographics serve as a reminder that content should be visually engaging. And this is perhaps why Pinterest – the new kid on the social block – is growing so quickly. There have been lots of great posts about Pinterest recently, more

Powering your SEO with PR

It’s no secret that frequently posted, high-quality, fresh content leads to higher search rankings. To help you enhance your SEO strategy you should therefore consider supporting your online efforts with fresh content, including press releases. The reasons being that fresh and topical content will result in: a rise of your organic search ranking higher volumes of customer engagement others more

SES New York Kick-Off: Search Marketing Errors Uncovered

To kick-off SES New York Mike Grehan was joined by Dr. Edel Garcia, the information retrieval scientist from the Microsoft Innovation Center in Puerto Rico. Mr Garcia provided attendees with ground-breaking insight into search marketing data errors. Up until this point the industry has heavily relied upon two meta-analysis models. Namely the Hunter-Schmidt model and the more

Content for keyword group relevance, with links a bonus

It’s not a lonley hearts ad it’s a money making tip – promise. I’ve just written a post about writing content for link and social signal and a few minutes later I was reminded about how it’s sometimes necessary to write content that is rarely linked or shared to make money from SEO. The example came from more

Content that attracts links and social signal

In my dream world, everything I publish gets linked to. Time to wake up Roberts -  the reality is if I want readers to links or share things I’ve written I need to write quality content that other writers / readers feel compelled to link to or share. This goes for the rest of the more

SES Tips on Local and Mobile Search

A few of today’s talks at SES London focused on mobile and local search, so I thought I would send another post from the conference for businesses and SEOs who couldn’t make it themselves but want the exclusive tips and insights from the industry to stay ahead of the curve. Angie Schottmuller began the whole mobile more