Industry News

Social Shares as Votes: The New Link Building

For years Google have largely based their ranking algorithms on links. These links have counted as ‘votes’, which pass link juice and help Google determine a page’s popularity and relevance to a certain search phrase. But, as Danny Sullivan explains on his great Social Shares post, the problem with links is that you can only more

SMX London Keynote with Amit Singhal

SMX London 2012 kicked off this morning when Chris Sherman took to the stand and introduced Amit Singhal. For those cave-dwellers amongst us, Amit is Senior VP at Google and a ‘Google Fellow’ – a fancy title awarded to those select few who have dramatically impacted the world of search. In this case Amit re-wrote more

Ask the Engines Panel at BrightonSEO

This morning BrightonSEO kicked off with a panel discussion on Search Engines hosted by Pierre Far, Dave Colpin, Martin McDonald, Rishi Lakhani and Tony Goldstone. These search engine experts were happy to answer the audience’s questions, many of which were sharp and relevant. The Questions The session started with a question which seems to be on everybody’s lips more

Maximising Your SEO Agencies

Today a thousand SEOs and marketers have been engaged with a string of fast paced, insightful talks at the UK search conference BrightonSEO. After lunch James Owen from hotels.com gave a presentation that wasn’t necessarily the most pacey or groundbreaking, but covered an important topic for the industry: how to maximise your relationship with SEO more

What Google’s Semantics Update Will Mean For SEOs

A few weeks ago Google started to release information stating that it would gradually move away from the traditional search model, where a query is answered by a list of links, and more into the business of actually giving information to the user, gleaned from the contents of the webpages that would otherwise be getting more

BrightonSEO Script Competition

On Friday 13th April digital marketing professionals will be treated to yet another leading search conference: BrightonSEO. Earlier this month as part of the SES New York conference we ran a competition asking for scripts of SEO industry stories. We received so many fantastic entries that we have decided to launch another script competition in the more

SES New York Keynote: Business Optimization in the Digital Age

This morning I had the great honour to join SES New York’s keynote talk which was held by Avinash Kaushik! Not only was it a great keynote but, even better, it included an exclusive announcement of Google’s latest update: the inclusion of social media reports in Google Analytics. Getting excited? For those of you who more

SES New York Kick-Off: Search Marketing Errors Uncovered

To kick-off SES New York Mike Grehan was joined by Dr. Edel Garcia, the information retrieval scientist from the Microsoft Innovation Center in Puerto Rico. Mr Garcia provided attendees with ground-breaking insight into search marketing data errors. Up until this point the industry has heavily relied upon two meta-analysis models. Namely the Hunter-Schmidt model and the more

Win a 51″ Plasma TV at #SESNY

Tomorrow at SES New York we will announce the results of our SEO script competition and award a brand new iPad to one lucky winner. But for those who didn’t have a chance to submit their SEO stories, SES attendees can enter a new contest to win a 51″ Plasma Screen TV! The very TV you more

Win a Platinum Pass and Join us at SES New York

Following our appearance at SES London this February, we are now happy to announce that Linkdex will also be exhibiting at SES New York. The event will take place from the 19th-23rd of March 2012 at the Hilton New York. This year’s expo is more