SEO Business

Social Shares as Votes: The New Link Building

For years Google have largely based their ranking algorithms on links. These links have counted as ‘votes’, which pass link juice and help Google determine a page’s popularity and relevance to a certain search phrase. But, as Danny Sullivan explains on his great Social Shares post, the problem with links is that you can only more

SMX London Keynote with Amit Singhal

SMX London 2012 kicked off this morning when Chris Sherman took to the stand and introduced Amit Singhal. For those cave-dwellers amongst us, Amit is Senior VP at Google and a ‘Google Fellow’ – a fancy title awarded to those select few who have dramatically impacted the world of search. In this case Amit re-wrote more

Annoying Client

A Linkdex Stories Animation from Cecilie Burleson: The inspiration for this sketch came from my interactions with clients as well as many of my comrade’s interactions with their clients. Portions are a bit exaggerated, but it provides you with a general idea of what can happen with too much information. With the vast array of information available more

Ask the Engines Panel at BrightonSEO

This morning BrightonSEO kicked off with a panel discussion on Search Engines hosted by Pierre Far, Dave Colpin, Martin McDonald, Rishi Lakhani and Tony Goldstone. These search engine experts were happy to answer the audience’s questions, many of which were sharp and relevant. The Questions The session started with a question which seems to be on everybody’s lips more

Maximising Your SEO Agencies

Today a thousand SEOs and marketers have been engaged with a string of fast paced, insightful talks at the UK search conference BrightonSEO. After lunch James Owen from hotels.com gave a presentation that wasn’t necessarily the most pacey or groundbreaking, but covered an important topic for the industry: how to maximise your relationship with SEO more

What Google’s Semantics Update Will Mean For SEOs

A few weeks ago Google started to release information stating that it would gradually move away from the traditional search model, where a query is answered by a list of links, and more into the business of actually giving information to the user, gleaned from the contents of the webpages that would otherwise be getting more

The Client from Hell

A Linkdex Stories Animation from Simon Heseltine: This sketch is an amalgamation of customer discussions that I may or may not have heard over the years. Obviously some of them have been slightly exaggerated (no ducks were harmed in reality), but the intent of this video is to get across some of the education gaps that more

BrightonSEO Script Competition

On Friday 13th April digital marketing professionals will be treated to yet another leading search conference: BrightonSEO. Earlier this month as part of the SES New York conference we ran a competition asking for scripts of SEO industry stories. We received so many fantastic entries that we have decided to launch another script competition in the more

Submit Your SEO Stories to Win $250

Do you have a great SEO story? If so, we want to hear from you. We are looking for scripts about the world of SEO that we can animate into videos as part of our ongoing #LinkdexStories series. Each script we animate (we hope to animate lots during 2012) will win $250 and be uploaded onto more

3 Rules: What not to do as an SEO

Linkdex Stories Competition Winner Alex Moss: In the 5+ years I have worked in SEO I met many people through networking. However, there’s another side to working in SEO – the lack of understanding and acknowledgement by powers sometimes outside your grasp. This may include the client who knows nothing about SEO, or the issues that more