With the continued growth of the social web and an ever more connected world influence marketing has become a popular component of any digital marketing strategy. The term itself has become hugely popluar but do you really know how to properly approach this relatively new, digital phenomenon?
The latest news and articles about influencer discovery, online PR and digital corporate communications.
At times when we are investing more time and effort into creating and publishing great content prioritising what we write and how often we write has become an integral factor to maximise your ROI. Placing not only content but great content at the centre of PR and digital marketing
Matt kicked off his talk asking the audience - what does success look like? Matt believes that true success can only be achieved through team work – via different sets of skills. His prediction is that process matching will be a big challenge for the years to come.
Finding content ideas There are numerous options out there, for instance the BBC’s ‘what’s your number’ site is a great example. The purpose of the site is to tell its users what number of human they are in the world. This puts the user directly at the center of the BBC’s story – smart, eh? Another way is to start with something topical – what are people currently talking about, what’s buzzing?
26th January – 1st February 2013 There didn’t seem to be a lot in the way of news this week, but there were certainly some brilliant articles published. From quick SEO tasks to A-Z content marketing, there’s plenty here to fill your Friday afternoon! Google+ Surpasses Twitter to Become Second Largest Social more
12th – 18th January 2013 The biggest news this week was the launch of the Facebook Graph Search, which could be an important new beginning in the world of social & search, while the importance of content marketing continues to show with plenty of interesting pieces highlighted here: Facebook Graph Search more
29th December 2012 – 4th January 2013 Back to work this week and back to our regular weekly recaps! But first we’d like to wish all our readers, clients and colleagues the very best for the new year. There are lots of exciting updates on the way, so be sure to subscribe more
Weekly Recap: 5 Graphics That Re-Cap The Most Important Google SERPs in 2012 and Other Assorted News3rd-7th December 2012 This week we came across a pretty impressive video illustrating just how and how frequent the British are actually using Facebook – we were pretty surprised with the results! Another major topic this week (again) was the integration of social, search, PR and content and how it will more
Welcome to another jam-packed Linkdex Think Tank! Yesterday we gathered at the Dominion Theatre in London with 8 speakers and almost 200 attendees. It was our biggest ever event and – to match the scale of the conference – I’ve grabbed all the take-aways and insights provided by our speakers for those more
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