A CMO Focused Cannes Lions 2014

A CMO Focused Cannes Lions 2014
Clarissa Sajbl
Today marks the beginning of the 61st Cannes Lion International Festival of Creativity on the French Riviera running from the 15th-21st of June 2014. The Cannes Lions International Festival of Creativity is considered the largest gathering of worldwide advertising professionals, designers, digital innovators and marketers. Every year in June, around 11,000 registered delegates from 90 countries visit the Festival celebrating the best of creativity in brand communication, discuss industry issues and network with one another. The annual event will once again embrace and celebrate the most...

The Psychology of Sharing Revisited – Linkdex’s latest Think Tank asks the big questions about the nature of online sharing.

05 Nov, 2013
The Psychology of Sharing Revisited – Linkdex’s latest Think Tank asks the big questions about the nature of online sharing.
Patrick Hong
If you were at Linkdex’s Think Tank on ‘The Psychology of Sharing’, you’ll know that the act of sharing, as researched by the psychologist Abraham Maslow, plays a part in every humans hierarchy of needs. (Nick Garner understands this better than anyone else – kicking off his presentation by sharing two boxes of promptly devoured Quality Street.) Sharing is a powerful concept. The sharing of gifts is universally understood to represent a gesture of affection and peace, and its ability to transcend social, language, and cultural barriers has never lessened in...

Secret Weapons Of Content Outreach – BrightonSEO 2013

12 Apr, 2013
Secret Weapons Of Content Outreach – BrightonSEO 2013
Clarissa Sajbl
“7 Secret Weapons Of Successful Content Outreach” by Lexi Mills (@leximills) – Head of Digital at Dynamo PR Finding content ideas There are numerous options out there, for instance the BBC’s ‘what’s your number’ site is a great example. The purpose of the site is to tell its users what number of human they are in the world. This puts the user directly at the center of the BBC’s story – smart, eh? Another way is to start with something topical – what are people currently talking about, what’s buzzing? Trendmaps are a great tool to identify what people are...

Notes from the Linkdex Think Tank: Resonating With Influencers

30 Nov, 2012
Notes from the Linkdex Think Tank: Resonating With Influencers
James Chant
Welcome to another jam-packed Linkdex Think Tank! Yesterday we gathered at the Dominion Theatre in London with 8 speakers and almost 200 attendees. It was our biggest ever event and – to match the scale of the conference – I’ve grabbed all the take-aways and insights provided by our speakers for those who couldn’t attend – jotted down here in a rather large bullet point list! Last month our Think Tank covered the importance of authorship. But at yesterday’s conference we asked our presenters to discuss the best ways to find influencers in a market and...

Bridging the Gap Between SEO and PR

14 Nov, 2012
Bridging the Gap Between SEO and PR
Clarissa Sajbl
It’s been on everybody’s lips lately, SEO and PR are converging. So what led to the fact that those two industries are finally merging? What is it that SEOs and PRs have in common? In this blog post I would like to give you an understanding of the two industries’ similarities as well as the need for both to adapt to current industry changes triggered by Google’s latest algorithmic changes – Authorship. PR  is the practice of managing the flow of information between an individual or an organisation to the public. PR’s usually spend their working day writing compelling...