Digital Marketing News – March 2014

Digital Marketing News – March 2014
Clarissa Sajbl
Spring has sprung and the digital marketing industry is in full swing! The team behind SMX launched a new marketing technology conference MarTech – aimed at people making waves in the field of technology powered marketing. It’s been on everybody’s lips for some time but now it’s official US smartphone engagement has overtaken desktop engagement. Twitter has been busy rolling out its re-design which looks a lot like Facebook and has been received with mixed reviews. Kristjan Mar Hauksson & Anne F. Kennedy published the ‘Global Social Media’ whitepaper an in-depth study of...

The Psychology of Sharing Revisited – Linkdex’s latest Think Tank asks the big questions about the nature of online sharing.

05 Nov, 2013
The Psychology of Sharing Revisited – Linkdex’s latest Think Tank asks the big questions about the nature of online sharing.
Patrick Hong
If you were at Linkdex’s Think Tank on ‘The Psychology of Sharing’, you’ll know that the act of sharing, as researched by the psychologist Abraham Maslow, plays a part in every humans hierarchy of needs. (Nick Garner understands this better than anyone else – kicking off his presentation by sharing two boxes of promptly devoured Quality Street.) Sharing is a powerful concept. The sharing of gifts is universally understood to represent a gesture of affection and peace, and its ability to transcend social, language, and cultural barriers has never lessened in...

Secret Weapons Of Content Outreach – BrightonSEO 2013

12 Apr, 2013
Secret Weapons Of Content Outreach – BrightonSEO 2013
Clarissa Sajbl
“7 Secret Weapons Of Successful Content Outreach” by Lexi Mills (@leximills) – Head of Digital at Dynamo PR Finding content ideas There are numerous options out there, for instance the BBC’s ‘what’s your number’ site is a great example. The purpose of the site is to tell its users what number of human they are in the world. This puts the user directly at the center of the BBC’s story – smart, eh? Another way is to start with something topical – what are people currently talking about, what’s buzzing? Trendmaps are a great tool to identify what people are...

Notes from the Linkdex Think Tank: Resonating With Influencers

30 Nov, 2012
Notes from the Linkdex Think Tank: Resonating With Influencers
James Chant
Welcome to another jam-packed Linkdex Think Tank! Yesterday we gathered at the Dominion Theatre in London with 8 speakers and almost 200 attendees. It was our biggest ever event and – to match the scale of the conference – I’ve grabbed all the take-aways and insights provided by our speakers for those who couldn’t attend – jotted down here in a rather large bullet point list! Last month our Think Tank covered the importance of authorship. But at yesterday’s conference we asked our presenters to discuss the best ways to find influencers in a market and...

Bridging the Gap Between SEO and PR

14 Nov, 2012
Bridging the Gap Between SEO and PR
Clarissa Sajbl
It’s been on everybody’s lips lately, SEO and PR are converging. So what led to the fact that those two industries are finally merging? What is it that SEOs and PRs have in common? In this blog post I would like to give you an understanding of the two industries’ similarities as well as the need for both to adapt to current industry changes triggered by Google’s latest algorithmic changes – Authorship. PR  is the practice of managing the flow of information between an individual or an organisation to the public. PR’s usually spend their working day writing compelling...