SEO Strategy

Using the right tools and knowledge to prepare your SEO strategy could be the difference between winning and losing in your market. We therefore created this category to debate the best way to form a strategy.

Matt Roberts

Finding Your Optimal Keyword Universe

01 May, 2012 Keyword Research, SEO Strategy 0
It’s always surprised me how many businesses only track the performance of tens or even a few hundred keywords when the number of keywords they are found for or bid for far exceed this number. For me this is a mistake. Defining the keywords you want to be found for correctly means optimal volumes of keywords more
Matt Roberts

You can’t hide behind strategy for long

15 Feb, 2012 Account Management, SEO Strategy 0
Time’s up. Your big strategic think is over. How cool is a profession where every vertical you work in presents different challenges and opportunities and, every week, the ecosystem we operate in evolves? The challenge of SEO is hugely rewarding and exciting and if you’re like me, solving the problem is by far the best bit more
Matt Roberts

How to optimize your SEO investment by measuring value

15 Feb, 2012 Business Development, SEO Strategy 0
Most businesses get found for thousands or even millions of keywords. Yet they often only rank track a tiny percentage of them. So why is this an issue and how does this relate to the level of investment the channel is getting? Linkdex uses your keyword rankings and your competitors’ keyword rankings to assign a value more
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