Benchmarking Performance

Benchmarking is about measuring your performance and comparing it against others in your industry. For SEO this means tracking Rankings, Traffic, Monetary Value Of Traffic, Content Performance & External Links. Linkdex makes the benchmarking of these metrics easy, so you’ll not only discover whether you’re winning or losing, you’ll be able to track changes in performance over time.

Matt Roberts

Reporting universal search results and more from today

02 Apr, 2012 Benchmarking Performance, Linkdex News 4
I can hear many of you take a sigh of relief and I’m sorry it has taken so long. But the good news is it’s here now. Universal search results are now reported along with rankings. Universal Search Icons in Rankings From today you can see more
James Chant

The Value of Measuring ROI

13 Mar, 2012 Benchmarking Performance, New Business 0
At SES London Lisa Myers initiated the first conference discussion on ‘the business of SEO’. It was great to see a new ‘business perspective’ on SEO discussed and the speakers covered a lot of ground, particularly the issues around new business. I covered some of the points from that session in my day one SES more
Matt Roberts

If you’re not benchmarking, you’re not in the race

15 Feb, 2012 Benchmarking Performance 1
When asked how they are performing against the competition, in my experience, most businesses get it wrong. What’s even more worrying is their estimates are not even close to the measure’s reality. The causes of this disinformation are many and varied. Going into detail is not useful. What is useful however is describing the solution. Tracking too more
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