2014 is already in full swing – January has seen Google entering a partnership with Ryan Air to build a flight search comparison tool whilst also launching a hotel imagery feature within its SERPs. Yahoo searches are now done through a secure server by default whilst Majestic launched their search explorer alpha unveiling live rank factors for their search engine & much more digital marketing news.
New thoughts on content marketing, forming a content strategy, how to leverage your website assets and how to use quality content to attract links, social shares, traffic and engagement.
Our aim in producing the report was to examine the state of the industry and determine the level of integration between travel brands and the many distinct online marketing channels. We sought out key experts and leading brands in order to determine what the major challenges and issues were,
Content marketing is not new. Even in the most modern of marketing contexts, it is possible to find examples of pioneer marketing execs reaching out to consumers with engaging content that had more far-reaching and long-term goals than traditional advertising models...
In an era of inbound marketing, lead generation is all about creating content that appeals to the needs of your target market and then letting them come to you. Here are five types of content that any inbound marketer looking to make connections with interested – and potentially interested – personas shouldn’t overlook.
If you’re looking for an easy way to get social share counts for your website’s content, alongside other page performance data like backlinks, multi-channel traffic and rankings, you should take a look at Content 360 in Linkdex. Creating better, Smarter Content is the cornerstone of a successful digital strategy. Attracting links more
At the end of last week we hosted over 200 people at an industry Think Tank on why ‘Great Content Matters’ and then attended the Content Marketing Show. It was refreshing to see how much investment some of the biggest agencies and brands are putting into ‘quality content’, whether it’s more
At times when we are investing more time and effort into creating and publishing great content prioritising what we write and how often we write has become an integral factor to maximise your ROI. Placing not only content but great content at the centre of PR and digital marketing
One of the best talks of SES London 2013 so far has been Lee Odden’s deep dive into content marketing. The CEO of TopRank, Lee has reams of experience when it comes to planning, creating and promoting content. He began by referencing the Econsultancy...
When great content is published and promoted successfully, rankings and traffic are delivered along with long-term, sustained monetary value. So if it’s possible to invest in digital publishing and get a long-term ROI, the questions are: Can brands invest in too much great content? The answer is nearly always no. Do brands invest at more
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- Digital Marketing News – February 2014
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