Digital Marketing News – March 2014

Digital Marketing News – March 2014
Clarissa Sajbl
Spring has sprung and the digital marketing industry is in full swing! The team behind SMX launched a new marketing technology conference MarTech – aimed at people making waves in the field of technology powered marketing. It’s been on everybody’s lips for some time but now it’s official US smartphone engagement has overtaken desktop engagement. Twitter has been busy rolling out its re-design which looks a lot like Facebook and has been received with mixed reviews. Kristjan Mar Hauksson & Anne F. Kennedy published the ‘Global Social Media’ whitepaper an in-depth study of...

Travel 360. A comprehensive travel industry report for 2014 – Download it now!

Travel 360. A comprehensive travel industry report for 2014 – Download it now!
Clarissa Sajbl
Travel 360. A comprehensive travel industry report for 2014. Linkdex and State of Digital have collaborated together to produce this report as 2014 is likely to be a highly significant year for the travel industry. You can download it here for free: “Today it’s the meteoric rise of multi-screen and mobile, the emergence of a new ‘always-connected traveller’, and the implementation of ‘big data’ strategies within established brands, that is looking to make an impact on the landscape. When the power of these forces has been resolved, their influence will have significant and...

The Ultimate Guide To Influence Marketing

The Ultimate Guide To Influence Marketing
Clarissa Sajbl
With the continued growth of the social web and an ever more connected world influence marketing has become a popular component of any digital marketing strategy. The term itself has become hugely popular but do you really know how to approach this complex digital phenomenon? Hear it from the experts In order to help you with your influence efforts we’ve hosted one of our previous Think Tanks on exactly this topic. Our speakers all came from diverse backgrounds in order to add to the richness of this topic . Philip Sheldrake the author of ‘The Business of Influence: Reframing...

Launching ‘Rethink Your Content Marketing’ An Epic Free eBook From Linkdex

Launching ‘Rethink Your Content Marketing’ An Epic Free eBook From Linkdex
Matt Roberts
Content marketing is not new. Even in the most modern of marketing contexts, it is possible to find examples of pioneer marketing execs reaching out to consumers with engaging content that had more far-reaching and long-term goals than traditional advertising models. Haddon Sundblom’s commission from Coca Cola to do a series of oil paintings which would eventually become Santa Claus as we know him can be considered as one of the defining examples of content marketing in the 20th century. Perhaps, you may think, we’ve covered it all. Well… no we haven’t. Content marketing is as...

5 Fresh Ways to Use Content Marketing As Lead Generation

5 Fresh Ways to Use Content Marketing As Lead Generation
Chelsea Adams
In an era of inbound marketing, lead generation is all about creating content that appeals to the needs of your target market and then letting them come to you. Here are five types of content that any inbound marketer looking to make connections with interested – and potentially interested – personas shouldn’t overlook. 1. Coordinate Your Own Event (and Your Own Event Marketing) This section is derived from my new content marketing book that I helped write with Bruce Clay and Murray Newlands. Marketers attend dozens of tradeshows and events every year specifically to meet face to face...
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