David Harling on Google Authorship In 2014 [Video]

David Harling on Google Authorship In 2014 [Video]
Clarissa Sajbl
Earlier on this year we’ve hosted our ‘ionSearch Finance’ Think Tank in partnership with BlueClaw and MoneySuperMarket bringing together leading online marketing experts from the personal finance sector. Our speakers came from various backgrounds such as off-site analytics, research, SEO, social media and content marketing exclusively offering unique and actionable insights from their day-to-day operations. David Harling formerly ‘Head of SEO’ for Publicis Groupe’s  digital agency Razorfish and now ‘Head of Organic Performance’ at...

A CMO Focused Cannes Lions 2014

A CMO Focused Cannes Lions 2014
Clarissa Sajbl
Today marks the beginning of the 61st Cannes Lion International Festival of Creativity on the French Riviera running from the 15th-21st of June 2014. The Cannes Lions International Festival of Creativity is considered the largest gathering of worldwide advertising professionals, designers, digital innovators and marketers. Every year in June, around 11,000 registered delegates from 90 countries visit the Festival celebrating the best of creativity in brand communication, discuss industry issues and network with one another. The annual event will once again embrace and celebrate the most...

Paddy Power Didn’t Deforest The Amazon! (yay)

Paddy Power Didn’t Deforest The Amazon! (yay)
Patrick Hong
One of the more sensational stories that broke over the weekend was the “news” that Paddy Power had scorched an encouraging message for the England World Cup football team into the Amazon rainforest. Here’s how they broke the news on Twitter. Curiously, Paddy seemed unfazed by the furore, Tweeting out “We haven’t cut down that much!”, which unsurprisingly only served to fan the flames. They rode that hate train until Sunday when they came clean on their blog, admitting the whole thing had been a stunt to raise awareness about deforestation. The official...

Travel 360. A comprehensive travel industry report for 2014 – Download it now!

Travel 360. A comprehensive travel industry report for 2014 – Download it now!
Clarissa Sajbl
Travel 360. A comprehensive travel industry report for 2014. Linkdex and State of Digital have collaborated together to produce this report as 2014 is likely to be a highly significant year for the travel industry. You can download it here for free: “Today it’s the meteoric rise of multi-screen and mobile, the emergence of a new ‘always-connected traveller’, and the implementation of ‘big data’ strategies within established brands, that is looking to make an impact on the landscape. When the power of these forces has been resolved, their influence will have significant and...

The Ultimate Guide To Influence Marketing

The Ultimate Guide To Influence Marketing
Clarissa Sajbl
With the continued growth of the social web and an ever more connected world influence marketing has become a popular component of any digital marketing strategy. The term itself has become hugely popular but do you really know how to approach this complex digital phenomenon? Hear it from the experts In order to help you with your influence efforts we’ve hosted one of our previous Think Tanks on exactly this topic. Our speakers all came from diverse backgrounds in order to add to the richness of this topic . Philip Sheldrake the author of ‘The Business of Influence: Reframing...
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