Using tags to take your keyword rank tracking to the next level

Tags are word labels that you create in Linkdex to group information together. They are a powerful feature that when used effectively will enhance your insights and productivity enormously – which means rankings and sales improve.

Reading the rest of this document teaches you about the opportunity tags present and how they can be used. It also provides you with practical ideas on how to start using tags today.

Keyword Tagging

Grouping keywords using tags allows you to quickly see the rankings, traffic, and value of specific groups of keywords.

The tags names we suggest you add first are ‘keyword modifiers’ and ‘campaign tags’.

Keyword modifiers are commonly repeated words that appear frequently in large keyword phrase lists. Here are common examples of groups and specific keyword modifier.

• Brand or URL e.g. British Airways, www.britishairways.com
• Market, product, service or profession e.g. insurance, chiropractic, dress, shoes
• Purchase intent e.g. buy, cheap, quote, compare, offer, deal, shop, budget, low cost
• Geography e.g. country, state / county, city, town, zip code / postal codes
• Sex e.g. male, female, man, woman, boy, girl, children
• Age e.g. 17, young, old
• Time e.g. latest, new, old, today, 12 month, short term, long term, daily, weekly, monthly, yearly
• Q & A e.g. which, where, when, how, why
• Colours e.g. red, blue, green, silver, gold
• Sizes e.g. large, big, small, mini, thick, thin
• Occasions e.g. birthdays, wedding, engagement, Christmas
• Material e.g. metal, wood, silk, cotton, aluminium, rubber
• Product specific e.g. part or model number

There are lots and lots more. In fact, what you find is each market has its own repeating language patterns and both the group name and the individual modifier can often make great tags.

Campaign tags are the keywords you’re focusing on at a specific moment in time e.g. ‘Nov 2011’, ‘Q4’.

So Why Bother To Make The Effort?

If you take a few minutes to create tags and apply them to your keyword phrases it’s easy to see the keyword rankings, number of searches, traffic, and value for each and combined groups of modifiers. Which if you think about for a minute tells you:

• How much tagged groups are worth
• Where you and your competitors are performing and under performing
• Where opportunities to increase sales because of sufficient value and low competition are
• Where and how specific and related keyword use could improve the relevancy of existing content and where authoring new pages is necessary
• Where you should build links and with what the context of those links should be

Now imagine the opposite. Imagine not seeing or knowing the rankings and value of different keyword groups. Imagine not knowing whether where you are performing / underperforming by keyword groups. Imagine not knowing about how the language in your market splits by modifier so you can optimise your navigation, pages and links.

How Many Keywords Should Be Tagged?

We recommend that you add the keywords that define your industry. This normally means adding hundreds and even thousands of keywords even when you exclude the long-tail, long string of keywords with small search volumes.

Not adding the keyword variations that define your market means not knowing the value of your market and the size of your opportunity.

How Do You Tag Keywords?

The key features needed to create, manage, are navigate to tags are highlighted below.

Have a go. It doesn’t take long and the information you see as a result is hugely valuable. If you get stuck contact support@linkdex.com