How does Link Relevance work and how is it calculated?

Link Relevance is possible because Linkdex does something unique when analyzing Link data. It visits every linking page and stores information from that page as part of your project. This often means we’re storing the content of millions of pages for you.

Why do we think this is worth doing? Having the page details allows us to do useful caluclation that help you pinpoint specific types of link opportunity quickly. This save you huge amounts of time and you build better links.

In the case of Relevance, we are looking at the whole linking pages relevance to keywords you have defined within Linkdex. The whole page includes the title, headings, body and links.

One group of keyword that are useful to set-up are market defining keywords. These are words that describe in one of sometimes two words exactly the market you are in e.g. mortgages, loans, credit cards, holidays, fashion, clothing. Scoring well for this which means having some or a lot of the relevance bar coloured blue means the page providing the link is about your market defining keywords.

Another interesting group that can be set-up are brand keywords. Where pages score well for these keywords the page is relevant to the brand and is often a rick source of product and service review type pages.

It is possible to change the keywords you’re using to define relevance. When you do so we need to process a huge amount of data so the results are not immediate. In fact, on huge indexes it could take hours. There is no cost for us processing huge amounts of data in this way for you.