Big Data is at the heart of Linkdex. Around it, we’ve built an award-winning, enterprise-level platform which enables partners to invest in search, social, content and PR and set budgets based on insightful business intelligence. Here are the different types of data that Linkdex extracts:
1. Quantifiable Data
We don’t just help you optimize your site and track your rankings – we help to quantify your market and attribute value to the visibility you’re attaining. By defining your market with your competitors we can also find the bloggers, influencer networks and key websites in your industry. Linkdex audits therefore become less focused on numbers and rankings and more on analyzing your market position. Users can also maximize their reports by integrating Google Analytics and even Omniture data into the platform.
2. Linking Data
Providing users with industry leading backlink data was where we began our amazing product journey. We are very proud of the infrastructure behind our link data, which you can read more about with our Data story. In short, we visit 500 pages a second to verify links are still present on a page, once we’re told about them from raw data sources like the MajesticSEO link map. Then when we’ve visited a linking page you can extract metrics such as:
- Site Type
- Influence and Relevance Scoring
- New & Dropped Links and Anchor Text
- Destination Page
- Intitle: and Inurl
Once you’ve found a link source you’d like to get a link from it’s easy to assign it as a link-building task to a member of your team. And because the platform is fully integrated, the whole workflow of managing the link prospect can happen in one place.
3. Market Authors
Linkdex can gather a list of all the bloggers in your market. From here we delve into more insights such as:
- Which authors already link to your domain and competing domains
- Authors that publish links across multiple domains
- Authors that are biased and those that are neutral
- The contact details of the authors and their social profiles
- How authors are connected to others within their social circles
With this data, SEOs, PRs and social media strategists can ensure the links they’re building are demonstrably the most potent in terms of links, rankings and revenue.
4. Crawled Data
Online marketing professionals need up-to-date information to act effectively, but the web changes so quickly. That’s why we created our own site crawler, which was nominated for a European Search Award. With this feature users can crawl their domains (or those of their competitors) to retrieve information on anchor text, site issues, page content, site structure and much more.
Or find out how Linkdex can help you find influential bloggers in any industry.