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The Impact of Ranking Variability on Natural Search – US Data
During our research into 20 verticals and 2,000 keywords across 10 American locations, we found that in 69% of all cases, a site ranking in the Top 30 positions did not do so across all locations. We also found that the non-localized rank checking varied on average by 3 positions compared to a geographically specific check.
The Impact of Ranking Variability on Natural Search – UK Data
During our research into 10 verticals and 2,000 keywords across 10 locations, we found that in 67% of all cases, a site ranking in the Top 30 positions did not do so across all locations. We also found that the non-localized rank checking varied on average by 4 positions compared to a geographically specific check.
Learn more about Geo-Ranking data, our Geo-Variance score, and how geo-variability affects SEO by downloading these free white papers.